With over 30 years of experience in real estate, Jeff has seen countless changes to the industry and a broad range of situations. In that time, he has stayed focused on continuing to learn, grow and adapt to be his best for the clients he serves. He is a full-service agent who specializes in listings and is also a certified probate specialist.

Using his vision for delivering a “5-Star Experience” to every client, Jeff built the team by finding people who share that vision and leveraging their talents to benefit the client most. By staying true to that goal, he has created a unique and effective team structure and has been recognized by his peers across the nation for what he’s built.

Designation: Seniors Real Estate Specialist (SRES)

As a lifelong Knoxvillian, Joni has a genuine love for this area that drives her passion in real estate. She experienced a childhood that gave her an in-depth knowledge of our lakes, hiking trails, the Smoky Mountains, and many other wonderful amenities. As a student and graduate of UT, she learned about the university, campus life and our city’s culture, which only made her love Knoxville more. She has kept that knowledge fresh and current in many ways, one of which is having had 3 of her own children become UT graduates themselves.

Joni combines that knowledge with her love of people to help them find their ideal neighborhood and home. She understands the many life circumstances that create the need for such a change and is committed to helping each client take that next step. Whether someone is moving across town, across the country, or across the globe, Joni works to be a resource and friend to her clients. She’s consistently achieved that goal, as her client base is evenly split between local residents and those relocating from other states and countries!

Designation: Sales Representative Specialist (SRS) | Pricing Strategy Advisor (PSA)

Having been raised in Farragut, Brooke graduated from UT with a master’s degree and began teaching in the Anderson County school system. She soon discovered a passion for real estate and made a career change that allows her to use her knowledge to help others navigate through their real estate endeavors.

Brooke’s background in teaching combines with her knowledge of the area in a wonderful way for her clients. She offers every client thorough, credible explanations of the market and strategies for buying/selling properties that enable wonderful working relationships and-most importantly-results for her clients!

Designation: Military Homeownership Expert (MHE)

Bobbi has been in real estate with the Jeff LaRue Team for almost 20 years. She came to Knoxville in 2003 from Canada and quickly fell in love with the area that is now her forever home. After buying her first house without an agent, she realized the importance of having a good agent by your side and chose to become one herself in 2005. In that time, she’s grown her own family and her love and knowledge for East Tennessee has only gotten stronger.

Her personal experience still drives her passion for working with clients. Having 3 beautiful children and a wonderful husband since becoming an agent has added to her love of working with families to find their ideal homes. She takes pride in the relationships she grows and clients simply enjoy working with her. Whether it’s first-time buyers, growing families, or downsizing families, she helps our clients find the right house to fit their needs.

Designation: Certified Real Estate Negotiator

Annette spent over 2 decades in Corporate America as a manager in customer service, training, and lending. In the search to do something new that used her passion for the ideal customer experience, she discovered real estate and has never looked back! She began as an Operations Manager in 2018 and as she learned the industry, earned her own license in 2019.

Today, she is responsible for our Client Operations group, which she helped implement. She sees every client as an individual and each real estate transaction as unique. Her goal is to reduce the stress that can come with such important transactions through communication, education, and compassion.

Designation: Real Estate Professional Assistant

As a Knoxville native, McKenna knows and loves the area. With a Business Administration degree from King University and experience in customer service, she joined the team in 2022 as an assistant. She is now a part of the Client Operations group and has been certified as a Real Estate Professional Assistant.

Her business knowledge and customer service experience blend in a way that clients love. Her attention to detail and drive to get things done (and done well!) make her a wonderful asset to the client and the team.

Designation: Real Estate Professional Assistant | Notary Public

Taylor is a New Orleans native that moved to Knoxville in 2017 after traveling the west coast. Since moving to Tennessee, she’s obtained her degree in Business Administration and Management, retired from her dog trainer career, and kick started her real estate journey. She did this by joining the Realty Executives Associates office staff in 2020 and getting a bird’s eye view of the industry. She joined our Client Operations group in early 2023 to expand her knowledge of the business further.

In addition to her natural ability for serving others, she has a knack for “all things digital” that helps us continue to increase our effectiveness and efficiency as a team. She enjoys working with clients and the team every day and loves that there is always something new and exciting happening in real estate!